Last updated: May 2026
1. Introduction
Kent Motor Group (Pty) Ltd ("Kent Motors", "we", "us", or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and disclose your personal information in accordance with the Protection of Personal Information Act, 2013 (POPIA) and other applicable South African legislation.
By using our website, submitting forms, or engaging with our services, you consent to the collection and processing of your personal information as described in this policy.
2. Information We Collect
We may collect the following categories of personal information:
2.1 Information you provide directly
- Contact information: Full name, email address, telephone number, physical address
- Identity information: ID number, date of birth, gender, marital status (for finance applications)
- Financial information: Income details, employment information, banking details, expenses (for finance applications)
- Vehicle information: Vehicle make, model, year, mileage, condition details, VIN number
- Service information: Vehicle registration number, service requirements, preferred dates
2.2 Information collected automatically
- Technical data: IP address, browser type, device information, operating system
- Usage data: Pages visited, time spent on site, referring website
- Cookies: Session cookies for website functionality
3. How We Use Your Information
We process your personal information for the following purposes:
- To respond to your inquiries and contact requests
- To process vehicle finance applications and submit them to accredited financial institutions
- To process vehicle trade-in and sale requests
- To schedule and manage workshop service bookings
- To process Kent2Rent rental applications
- To provide you with vehicle information, pricing, and availability
- To send you marketing communications about promotions and new stock (with your consent)
- To improve our website and services
- To comply with legal obligations
4. Legal Basis for Processing
We process your personal information on one or more of the following legal bases under POPIA:
- Consent: You have given us consent to process your information for specific purposes
- Contract: Processing is necessary for a contract you have entered into, or to take steps at your request before entering into a contract
- Legal obligation: Processing is necessary to comply with a legal obligation
- Legitimate interest: Processing is necessary for our legitimate business interests, provided your rights are not overridden
5. Sharing of Information
We may share your personal information with:
- Financial institutions: Banks and credit providers when you apply for vehicle finance
- Service partners: Trusted workshop partners for specialised vehicle services
- Insurance providers: For vehicle warranty and insurance quotations
- Legal authorities: When required by law, regulation, or legal proceedings
We do not sell your personal information to third parties for marketing purposes.
6. Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, destruction, or alteration. These include:
- Encrypted data transmission (SSL/TLS)
- Secure database storage with access controls
- Regular security assessments
- Staff training on data protection
7. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Specifically:
- General inquiries: Retained for 2 years
- Finance applications: Retained for 5 years as required by financial regulations
- Service bookings: Retained for 3 years for warranty and service history purposes
- Vehicle sale inquiries: Retained for 2 years
8. Your Rights Under POPIA
As a data subject, you have the following rights:
- Right of access: Request confirmation of whether we hold your personal information and request a copy
- Right to correction: Request correction or deletion of inaccurate personal information
- Right to deletion: Request destruction of personal information that is no longer necessary
- Right to object: Object to the processing of your personal information for direct marketing
- Right to withdraw consent: Withdraw previously given consent at any time
- Right to lodge a complaint: Lodge a complaint with the Information Regulator
9. Cookies
Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device. We use:
- Essential cookies: Required for website functionality (session management)
- Analytics cookies: Help us understand how visitors use our site
You can control cookies through your browser settings. Disabling cookies may affect website functionality.
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to read their privacy policies before providing any personal information.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
12. Contact Us
If you have any questions about this Privacy Policy, wish to exercise your rights, or have a complaint about the handling of your personal information, please contact us:
Information Regulator (South Africa)
Website: inforegulator.org.za
Email: complaints.IR@justice.gov.za